Digital Marketing Executive

MIKA HOTEL

Job Description

Scope and General Purpose:

JOB PURPOSE:

To promote the image and services of Mika Group of Hotels to ensure that maximum growth occurs through gaining new clients and contracts. Reaching a larger audience by creating and enhancing digital media platforms for marketing its goods and services.

Main Duties:

Digital marketing

• Formulation of strategy to build a lasting digital connection with consumers

• Provide creative ideas for content marketing and updating the website

• Planning and monitoring the company’s presence on social media (Facebook, Twitter, Instagram, TikTok etc.). Social media platforms (posts) must be pre-approved by assigned Manager before use.

• Launching optimized online advertisement to increase company and brand awareness.

• Prepare online newsletter and promotional emails and organize their distribution through various channels

• Constantly check on guest feedback and professionally respond to inquiries and queries as well as compliments.

• Produce statistics from campaigns.

• Intensify monitoring of social media performance in relation to business brought in from the online platforms.

• Invite as many individuals and organization’s to the page as possible.

• You will be required to perform any other lawful duties as given to you by your superiors.

• Produce weekly and monthly reports.

  
  

Skills:

• Must possess exceptional communication skills

• Good command of written English for communication purposes

• Digital Marketing skills

• Content creation skills

• Able to work long hours

• Good knowledge of all digital marketing channels and tools

  
  

Method of Application

All interested candidates should send online application letters careers@mikahotels.com or hard copy ones to Mika Hotel Limited in Kabulonga. Clearly indicate the position being applied for in the subject of the email. The last day of submitting / receiving applications will be on Sunday 17th November 2024.